The Mighty Squirrel-Romulus story:
Krishna has known Henry since their first days in boarding school at Phillips Academy Andover. Then, too, Henry was the consummate creator, always perfecting a new art project. “Henry was the guy who helped me pass art!” laughs Krishna. When the Mighty Squirrel team came to us to pitch a new twist on an old consumer category (beer), we decided to participate. Since Krishna is a teetotaler, the rest of the Romulus team had the happy duty of sampling the product.
Romulus value in action: Creative. Mighty Squirrel’s founders harnessed a general nutrition-based trend (i.e., a fixation on high-protein foods) and applied it to a new category: beer. They continue to create innovative new products for the industry.