PLACESTER
Founders: Matthew Barba & Frederick Townes
Headquarters: Cambridge, MA
Year Founded: 2010
Year Romulus Invested: 2011
Placester offers a user-friendly, all-in-one digital marketing platform for real estate professionals, helping them work smart in a digital world. Placester’s real estate marketing software allows agents, brokers, managers, and owners to market and advertise their properties efficiently, find more prospects, and manage their relationships with all constituencies. To date, Placester has helped thousands of real estate companies across the world promote millions of listings, generating hundreds of thousands of prospects.
The Placester-Romulus story:
“The first time I met Matt, he told me he wanted to eventually IPO the company,” Krishna remembers. “He wasn’t being flippant or boastful—Matt was and is a long-term thinker, a chess player, and I could really relate to that.” Krishna discovered Placester founders Matt and Fred through Techstars, and from that introduction he forged a deep relationship with the team. As we learned more about the real estate industry, our conviction in Placester’s ability to be an industry-leading company grew, and our relationship has developed into a dynamic Boston-based partnership.
Romulus value in action: Executing. Placester has built its brand by delivering efficiency to its customers through simple, easy-to-use workflow products. The company itself adopts every method or tool possible to operate as efficiently and expediently as possible.